Bear with me on this analogy! 😅 Imagine this. You’re in a garden, with seeds in your hand. Where and how you plant them decides what blooms. This is pretty much what happens when you’re generating content with AI.
Your prompts are the seeds. The better you plant them, the better the output. This article will show you how to craft prompts that help your ideas grow into beautiful content and visuals. Let's jump right in!
General prompt guidelines
AI can't read your mind (yet). While it can handle both simple and complex prompts, it's better to be specific for best results.
Here's what to remember for fine-tuning your prompts.
Below, we've listed some real-life examples related to various industries. But you can customize these to fit your needs! 👇
Image generation
🖼️ Visual focus: Clearly state the main subject, like "Yoga Mat Product Shot" for Health and Wellness or "Time-saving cooking gadgets" for Food
🎨 Style direction: Paint the vibe you're after, from "Vibrant Colors for a Summer Clothing Line" in Fashion to "Serene Blues for Spa Services" in Health and Wellness
🌑 Contrast & lighting: Highlight "Luxury Watches" or "High-End Cosmetics" with "products placed on a dark background," using lighting to emphasize texture and luxury
💡Contextual setting: Mention the setting or background, such as "in a busy café" for Food industry visuals or "at an innovative startup office" for Consulting services.
🎁 Product placement: For Ecommerce, detail how the product is used or seen, like "casually worn by real people" or "professionally displayed in a showroom"
😊 Emotional appeal: Mention the emotion you want to evoke, e.g., "inspiration" for Education platforms or "trust" for Legal services
📌 Cultural or seasonal details: Incorporate relevant themes, such as "back-to-school" for Education content or "summer menu" for Food promotions.
Text generation
Just a quick tip: Digital First AI’s fill-in-the-blank templates make writing marketing content easy! We'll ask you to provide these details before you hit "Generate".
✏️ Tone is everything: Aim for a "compassionate, understanding voice" for Health and Wellness or a "bold, confident approach" for Fitness
🗒️ Detail your needs: Provide details about your audience, like the professional demographic for Legal advice articles or young families for Real Estate, which helps tailor your prompts for written assets
🗨️ Use your audience language : Use language that resonates with your audience, like "jargon-free explanations" for complex Legal topics or "slang and humor" for youthful Fashion brands
💡 Highlight Unique Selling Points: Clearly articulate your product/service's USPs, like "unmatched durability" or "exclusive technology" for a compelling narrative
🎯 Content purpose clarification: Define the objective of your piece, like "to educate on the benefits of meditation" for Health and Wellness blogs or "to persuade in favor of sustainable building practices" for Construction articles
✅ Call to Action: Direct the desired action, such as "Subscribe for more tips" for Health and Wellness blogs or "Book a consultation" for Consulting services.
Prompt library with outcomes
Nothing beats solid examples to light your path! Here's a mix of prompt ideas to spark your creativity.
🔧 For each prompt, simply fill in the placeholders with specifics from your own business.
💡 For example, in the first prompt, you'd replace the [subject] with a detailed description of your product. So it could look like, "A gourmet cheeseburger with onions, lettuce, tomato, and pickles..." or "a fluted crystal decanter with a luxurious amber liquid inside it".
Image prompts
Product showcase
[subject] placed on a dark background, creating a strong and striking contrast in advertising style. Lighting is used strategically to highlight the shape and texture of the subject, creating an arresting effect. The entire composition simulates a high-quality advertisement, with a dark background creating clear contrast and focused lighting making the subject more attractive. |
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[Event or Theme] celebration image featuring [specific elements], conveying [emotion] in [setting]. International Coffee Day celebration image featuring a steaming cup of coffee, books, and a cozy sweater, conveying warmth and comfort in a morning light-filled café. |
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[New Menu Item] in the lively ambiance of our restaurant, with patrons enjoying their meals in the background, focusing on the dish's fresh ingredients and presentation, under warm ambient lighting to evoke appetite and a sense of community. Example: Garden-delight pizza |
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Showcase [product] launching on [platform or event], aiming to [purpose], by focusing on [product features], set against [background/theme]. Example: Showcase eco-friendly running shoes launching on our online store, aiming to appeal to environmentally conscious consumers, by focusing on recycled materials and energy-efficient production, set against a backdrop of nature trails and greenery. |
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Showcase the new seasonal line for [Season] at [Brand Name], aiming to [marketing objective], by highlighting [key pieces], against [background/theme]. Example: Showcase the new autumn line for 'Maple Apparel', aiming to highlight cozy, chic styles, by highlighting woolen scarves and oversized sweaters, against a background of fall leaves and warm coffee tones. |
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Social media
Create an engaging image featuring [specific item or concept] in a [specific setting], designed to [purpose or action], using [specific style or color theme]. Example: Create an engaging image featuring a group of friends enjoying a new board game in a cozy living room, designed to promote game night gatherings, using warm tones and soft lighting. |
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Create a captivating post image for [property type], located in [location], designed to [marketing goal], featuring [property highlights], with [aesthetic details]. Example: Create a captivating post image for modern apartments, located in downtown, designed to showcase urban living at its best, featuring spacious layouts and city skyline views, with a minimalist and elegant aesthetic. |
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Blogs
Create an instructional image for a blog post titled '[Blog Post Title]' about [activity], illustrating [key steps], to [educational goal], using [illustrative style]. Example: Create an instructional image for a blog post titled 'Build Your Own Patio Furniture' about woodworking, illustrating key steps from selecting materials to final assembly, to empower readers with DIY skills, using a detailed, step-by-step illustrative style. |
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Illustrate an informative visual for an article about [topic], showing [key elements], in a way that [communicates message], with [color scheme/style]. Example: Illustrate an informative visual for an article about the benefits of hydration, showing a person choosing water over sugary drinks, in a way that communicates the simplicity of making healthier choices, with vibrant blues and crisp whites. |
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Create a feature image for a blog post titled '[Post Title]' about [Topic], illustrating [Key Concept], to [Objective], with [Visual Style] Example: Create a feature image for a blog post titled '10 Ways to Reduce Your Carbon Footprint' about sustainable living, illustrating simple changes in daily life, to educate and inspire action, with a bright, optimistic visual style incorporating earthy tones. |
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Website
Highlight a customer testimonial for [Service], featuring [Customer Gender], in [context], to [purpose of the testimonial], set within [visual theme]. Example: Highlight a customer testimonial for our catering services, featuring a woman with a delighted expression, in a wedding reception context, to showcase satisfied event planning, set within a theme of celebration and joy. |
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Design a landing page visual for [Company Name]'s landing page, emphasizing [Product/Service], aiming to [Purpose], featuring [Key Visual Elements], set against [Background Theme]. Example: Design a banner for 'NextGen Software's landing page, emphasizing innovative workflow automation tools, aiming to convert visitors into leads, featuring interactive diagrams of software in action, set against a futuristic city skyline theme. |
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Craft a hero image for the launch of [Program Name], designed to [Marketing Goal], showcasing [Program Features], in an [Environment], embodying [Mood/Atmosphere]. Example: Craft a hero image for the launch of '30-Day Yoga Challenge', designed to attract beginners and seasoned yogis, showcasing diverse yoga poses and mindfulness exercises, in a serene outdoor setting, embodying tranquility and focus. |
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Events
Design a vibrant announcement image for [event name], incorporating [musical genre] vibes, intended to [purpose of the event], featuring [specific elements], in a [chosen color palette]. Example: Design a vibrant announcement image for 'Sunset Beats Festival', incorporating indie and electronic vibes, intended to attract young music enthusiasts, featuring silhouettes of dancers and festival scenes, in a sunset color palette of oranges and purples. |
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Design a compelling ad for [event name], featuring [event details], to [goal of the ad], highlighting [visual elements], in [artistic style]. Example: Design a compelling ad for 'Tech Innovators Conference 2023', featuring keynote speakers and interactive workshops, to attract forward-thinking attendees, highlighting futuristic gadgets and dynamic discussion groups, in a sleek, modern style. |
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Text prompts
When it comes to generating text content, Digital First AI is here to walk you through crafting the perfect instructions for the AI.
💡 Take, for example, putting together a Facebook ad copy. We’ll nudge you to fill in bits like the product name, product description, the occasion, what promotion you’re running, and the language/tone of voice you’re aiming for:
For landing pages, it's just as simple. Fill in fields for the product name, description, features, and language, tailoring content to fit your needs:
✏️ The best part? Each field is customizable. If there's extra info that could help the AI, like "avoid technical jargon" or "don't use emojis" you can add it right in to whichever field you like:
Examples
The templates below come with specifics for demonstration, but remember, they're just examples waiting for your unique details!
💁♂️ Where we mention "Your final instruction for the AI would be...' it's just to illustrate what your completed input looks like before we send it to the AI.
There at 60 different templates available. Let's look at some of them so you get an idea of how you guide the AI when generating written content.
📝 For product descriptions, we ask you for:
PRODUCT NAME: Eco-Friendly Yoga Mat
PRODUCT CHARACTERISTICS: Non-slip, biodegradable material
PRIMARY KEYWORD: Sustainable yoga accessories
SECONDARY KEYWORD: Eco yoga mat
So, your final instruction for the AI would be: "Create a product description for the 'Eco-Friendly Yoga Mat', highlighting its non-slip feature and biodegradable material, optimized for the keywords 'Sustainable yoga accessories' and 'Eco yoga mat'."
💼 For LinkedIn posts, we ask you for:
PRODUCT NAME: Streamline Pro - Project Management Tool
PRODUCT DESCRIPTION: A project management tool designed to enhance team collaboration and drive project efficiency.
TARGET AUDIENCE: Project managers, team leaders, and professionals seeking to improve project outcomes and team productivity
TARGET KEYWORDS: Project management, team collaboration
TONE OF VOICE: Professional, insightful
LANGUAGE: English
Your final instruction for the AI would be: "A LinkedIn post introducing 'Streamline Pro - Project Management Tool', a solution tailored to enhance team collaboration and drive project efficiency. Aimed at project managers, team leaders, and productivity-focused professionals, emphasize how it revolutionizes 'Project management' and 'Team collaboration'. Maintain a professional and insightful tone throughout, and ensure the post is crafted in English."
🌐 For landing pages, we ask you for:
PRODUCT NAME: Next-Gen Smartwatch
PRODUCT DESCRIPTION: Tracks health metrics with precision, connects seamlessly to your devices
FEATURE 1: Advanced health tracking
FEATURE 2: Long-lasting battery
FEATURE 3: Waterproof design
So, your final instruction for the AI would read: "Construct a landing page for 'Next-Gen Smartwatch', focusing on its ability to track health metrics with precision and seamless device connectivity, featuring advanced health tracking, a long-lasting battery, and a waterproof design."
Which image generation model to choose
In Digital First AI, when generating AI designs, you can choose from two powerful image generation models: DALL·E 3 and Stable Diffusion.
While each has unique advantages, many of our customers tend to prefer DALL·E 3 for its versatility!
🔗 Discover more about the differences between DALL·E 3 and Stable Diffusion here.
More tips: Digital First AI Community
And... that's a wrap. Now that you're all set with these prompt tricks, we're excited to see your masterpieces.
Speaking of which, why not join our Facebook and Discord community for even more prompt tips and to share your creations? We'd love to welcome you! 👋
💬 Got questions? Let's chata-apult you to the answers! Start a chat on the right or email [email protected].