In life, there are so many things to look for and want to find. Love. Adventure. Money. Success. Peace of mind. So, there's really no need to add "looking for the perfect marketing tactic" to your list. 😉
With Digital First AI, you can access a growing library of 370 step-by-step, proven marketing tactics! The same ones that successful companies use to attract and convert their audience.
You filter and choose tactics by difficulty, budget, outcome, and more.
And while you're at it, chances are... you'll likely find those sought-after things (like success) we hinted at above. Let's dive in!
Access the Tactic Library
To access the Tactic Library, all you need to do is head over to Tactics from the left-hand menu:
Like we said, the Library is currently bustling with around 370 tactics—and yes, we're always adding more each week.
So, who's behind all these tactics? It's a collective effort from marketing pros around the globe as well as our very own marketing experts.
🏆 Keep an eye out every month for the 'Tactic of the Month' featured right at the top:
Now that you're in, let's navigate the Tactic Library together. 👇
Filter tactics
With so many tactics at your fingertips, it's smart to zero in on what you need! Use filters to sift through and select the tactics that speak to your needs. Filter by:
🔍 Keywords: Pinpoint tactics with specific terms, like “landing page”
📂 Category: Explore by type, from engagement, conversion rate, to content, sales, and many more
🪜Funnel Step: Choose from Awareness, Consideration, Conversion, or Loyalty
👩💼Pro Profile: Opt for tactics by authors with a pro badge
❤️ Favorites: Quickly access tactics you’ve marked as favorites.
When you add a filter, the page refreshes and shows you tactics closer to what you're looking for. Add another filter, the library refreshes again, and you get even closer.
Say you're looking for a landing page tactic that's perfect for the Awareness stage. Setting filters is easy:
Voilà! 👆 A tactic like "Landing Page Prompts That Work" catches your eye.
Click on it, and you'll see actionable steps. They're clear, easy to follow, and they come with prompts. You can use those prompts to fill in the blanks and get the content you need straight away:
Tactic details
Click on a tactic, and you're greeted with detailed insights:
💰 Budget: Will it require investment, like ad spend, or is it free to execute?
🎢 Funnel Step and Segment: Where it applies in the funnel; awareness, consideration, conversion (acquisition), loyalty. Helpful for targeted planning
🌐 Category: Whether it’s for ecommerce, B2B, B2C, sales, startups, and many others, it's categorized neatly with a hashtag like #sales for easy identification
🏆 Effect: Whether you're aiming to generate leads, boost traffic, extend your reach, drive engagement, or increase sales
🎓 Skill Level Needed: Pick tactics suited for beginners, specialists, or experts
🔄 Type: (visible after adding the tactic to a funnel) Whether it’s a one-off task, evergreen content, cyclic, a challenge, know-how, or a framework
✏️ Description: A concise summary giving you the info on what the tactic involves.
Adding tactics to funnels
Once you've got a tactic open, you can either directly add it to your funnel or save it in the "My Tactics" folder for future reference:
And that's your quick tour of the Tactic Library.
With so many options available, whether you’re planning to do product launches or enhance customer retention with loyalty programs, you'll have just the right tactic!
And oh, you might like these other guides:
Other guides
🎛️ Managing Funnel and Tactic Flow: Uncover how to move tactics between funnel stages and link tactics for optimized marketing flows
🎯 Completing Tactics: Check out how to complete marketing tactics with clear, step-by-step, actionable activities
➕ Creating Custom Tactics: See how to create your own tactics with custom steps, activities, categories, metrics, and more
💬 In a digital maze? Let's byte through it together! Email [email protected] or start a chat on the right for help.