Let's rewind to the not-so-distant past.
Before, you'd spend hours, no, weeks—heck, even months—creating customer personas, tinkering with pricing strategies, plotting distribution channels, conducting SWOT analyses, and more. 😰
These aren't just tasks; they're the building blocks of your business's blueprint. They let you map your company's anatomy and marketing strategy.
Now, imagine reclaiming all those hours, weeks, and months.
With Digital First AI, you can upload your custom files—PDFs, briefs, videos, web page links, and more—to train the AI.
The result? Comprehensive Business and Marketing Canvases with hundreds of business parameters for strategic planning. Let's jump in and explore how to create and navigate them! 🎯
How to get strategic canvases
To create marketing and business canvases with Digital First AI, either start a new funnel or edit an existing one. Then, go to "Canvases" at the top.
Train the AI
Time to train the AI on your business. The goal? To craft canvases that mirror your unique business and marketing needs.
In the "Canvases" section of a funnel, click "Edit" to begin the AI training process:
Here's where you can upload and share various types of assets, each adding a layer of depth to the AI's understanding.
You can add multiple assets (or none) for each type. Your AI training, your rules.
💁♀️ Heads-up, though: More assets mean more targeted outcomes from the AI!
Let's look at what types of assets you can upload:
🌐 Website links: Include links to your pages—whether it's your homepage, landing pages, or key product pages. Tailor this based on the campaign at hand.
✏️ Write or paste a description: Briefly describe your business’s mission and what you aim to achieve.
📁 Upload files: Upload textual and visual documents (TXT, DOCX, PPTX, CSV, PDF), such as sales decks, blog posts, or product briefs, that encapsulate what your business does.
🎙️Add recordings: Insert files (MPEG, MP4, MOV, AVI) to convey your business’s voice, focus areas, and recent highlights.
▶️ Upload content from YouTube: Link to relevant YouTube content (videos or channels) that showcases your business, products, or services.
💾 Upload content from Dropbox: Share diverse materials from Dropbox, including campaign plans, educational materials, or strategic documents.
After you’ve fed the AI all the info, select "Save and Exit" to wrap up the process:
What’s next? Your Marketing and Business Canvases, brimming with insights like pinpointed market segments and detailed engagement plans, are set to roll out! 👇
Generate canvases
You're back on the Canvases screen. Now, you can see a variety of nearly 30 specialized canvases with hundreds of business parameters.
Simply click on the canvas that piques your interest, perhaps the "Lean Canvas," and then press "Generate with AI":
Watch as the canvas comes to life. You’ll see a detailed breakdown of the issues your business aims to solve, the primary customer segments you're targeting, your unique value propositions, and so much more. 👇
➕ Want to infuse the canvas with your own insights? It's easy—just hit the plus sign and type in your point:
Once you're satisfied with the contents of a specific canvas, simply click "Save" to lock in your view for that canvas:
Types of canvases
With Digital First AI, you have access to an extensive list of 30 Business and Marketing Canvases—including Customer Persona Canvas, Revenue Model Canvas, Content Strategy Canvas, and more!
💡 For example, let's say you're focused on content marketing. The Content Strategy Canvas helps you craft a content plan that resonates with your target audience. All that so you can drive engagement and conversions.
💎 Find the perfect canvas for your business needs:
And... that's a wrap!
💬 Need a byte of help? Our support team is here to help. Chat with us on the right or email [email protected].