AI strategy and Canvases don’t just clarify your business’s value proposition, target audience, and communication strategies—they can do the same for competitor analysis!
When generating AI Strategies and Canvases from competitor URLs, you can gain insights into their market position, business models, and key strengths.
With this knowledge, you’re better equipped to position your business effectively in the market. Let's see how generate AI Strategies based on competitor URLs.
How to analyze your competitors
To get a window into your competitor's operations and offerings with AI Strategy and Canvases, you'll need to set up a dedicated funnel.
💁♂️Just a quick tip: keep each funnel focused on just one competitor for the best results.
Navigate to 'All Funnels' in the left menu and click the blue "+" button, or use this direct link to create a funnel
Give your funnel a clear name like "ACME Analysis"
Sharing the funnel with your team is optional, but it can help gather more perspectives. Once done, hit "Save":
☝️ Now, the key part: Input your competitor’s URLs—whether their homepage, product pages, or blogs—and optionally upload additional materials like competitor PDFs or videos to fine-tune the AI’s understanding.
You can enter just one URL or multiple URLs:
Hit "Generate" in the top-right corner once done:
🎉 Nicely done! You’ll be taken to the AI strategy screen where you can explore detailed insights such as your competitor's target audience, core offerings, and marketing channels.
How to read competitor insights
So, you’ve got AI Strategy and Canvases packed with insights about your competitor:
What's next? No stress if you're not sure how to interpret all this data. See the table below where we show sample insights for three industries.
It’s a great starting point. You can adapt these approaches to fit any industry or niche! 👇
Health and Wellness
🤸♀️ Imagine you're a health and wellness business. Analyzing your competition could reveal untapped market segments for your products or services.
AI Strategy or Canvases | Finding | How This Finding Helps |
AI Strategy: Target Audience | Competitor focuses heavily on busy professionals seeking quick, at-home workouts | This suggests a market gap for family-focused fitness or stress-relief solutions |
AI Strategy: Marketing Channels & Tactics | Competitor might find success with influencer marketing (YouTube fitness personalities) | Consider partnerships with different influencer types (e.g., parent bloggers) or explore alternative channels like Pinterest |
Canvases: Value Proposition Canvas | Competitor emphasizes "results in 30 minutes." | Emphasize different value propositions in your messaging, such as holistic wellness or personalized programs |
Legal
⚖️ Looking to differentiate your law firm? Analyzing competitor messaging might highlight opportunities to emphasize your unique services and value propositions.
AI Strategy or Canvases | Finding | How This Finding Helps |
Canvases: Customer Persona Canvas | Competitor primarily targets individuals facing common legal issues (e.g., minor disputes) | This might reveal an opportunity to focus on niche areas of law or target businesses instead of individuals |
AI Strategy: Campaign Strategy | Competitor's campaigns emphasize affordability and convenience | Consider highlighting your firm's expertise or specialization to differentiate yourself |
Canvases: SWOT Analysis Canvas; Strengths | Competitor lists only a strong local network as a key strength | Suppose your firm has a national or international reach. Highlight this distinction in your marketing |
Real Estate
🏠 Would you like your real estate listings to stand out? Competitor analysis might uncover untapped platforms or content strategies to attract your ideal clients.
AI Strategy or Canvases | Finding | How This Finding Helps |
Canvases: Go-to-Market Strategy Canvas | Competitor focuses on first-time homebuyers in urban areas | This leaves room to specialize in suburban markets, vacation homes, or investment properties |
AI Strategy: Marketing Channels & Tactics | AI suggests competitor might not be fully using platforms like Pinterest and Instagram | Create visually appealing content on those platforms to showcase properties and reach different audiences. |
AI Strategy: Content Strategy Plan
| Competitor's content might prioritize SEO keywords related to general property searches
| Develop niche content for specific neighborhoods, property types (e.g., condos vs. single-family homes), or buyer lifestyles to differentiate yourself |
Why this matters
When you generate AI Strategy and Canvases using your competitors' URLs and business details, you can:
🔎 Uncover strengths & weaknesses: Analyze competitor AI strategies to identify what they excel at and where you might improve. Benchmark your performance and identify areas for growth!
📢 Spot industry trends: Analyze competitor Canvases and AI strategies to see which marketing channels, content strategies, and campaigns are gaining traction. Stay ahead of the curve and leverage industry trends!
👥 Target the right audience: Use AI strategies to understand who competitors target (check "Target Audience" sections). Refine your targeting or identify new, underserved market segments!
💎 Differentiate your value: Compare your Value Proposition Canvas with competitor versions to identify unique selling points. Highlight what sets you apart and capture audience attention!
Finished. Now you're ready to monitor your competitors with AI strategy and Canvases. What will you uncover?
💬 Looking for answers? Contact us at [email protected] or use the chat on the
right. We're not robots. We talk back!