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Use AI Strategy and Canvases for Competitor Analysis
Use AI Strategy and Canvases for Competitor Analysis

Learn how to generate AI Strategy and Canvases using competitor URLs and business data to gain in-depth insights into your competition.

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Written by Digital First AI support
Updated over a week ago

AI strategy and Canvases don’t just clarify your business’s value proposition, target audience, and communication strategies—they can do the same for competitor analysis!

How to use AI Strategy and Canvases to analyze competitors using Digital First AI

When generating AI Strategies and Canvases from competitor URLs, you can gain insights into their market position, business models, and key strengths.

With this knowledge, you’re better equipped to position your business effectively in the market. Let's see how generate AI Strategies based on competitor URLs.

How to analyze your competitors

To get a window into your competitor's operations and offerings with AI Strategy and Canvases, you'll need to set up a dedicated funnel.

💁‍♂️Just a quick tip: keep each funnel focused on just one competitor for the best results.

  1. Navigate to 'All Funnels' in the left menu and click the blue "+" button, or use this direct link to create a funnel

    How to use AI Strategy and Canvases to analyze competitors using Digital First AI

  2. Give your funnel a clear name like "ACME Analysis"

    How to use AI Strategy and Canvases to analyze competitors using Digital First AI

  3. Sharing the funnel with your team is optional, but it can help gather more perspectives. Once done, hit "Save":

    How to use AI Strategy and Canvases to analyze competitors using Digital First AI

  4. ☝️ Now, the key part: Input your competitor’s URLs—whether their homepage, product pages, or blogs—and optionally upload additional materials like competitor PDFs or videos to fine-tune the AI’s understanding.

    You can enter just one URL or multiple URLs:

    How to use AI Strategy and Canvases to analyze competitors using Digital First AI

  5. Hit "Generate" in the top-right corner once done:

    How to use AI Strategy and Canvases to analyze competitors using Digital First AI

    🎉 Nicely done! You’ll be taken to the AI strategy screen where you can explore detailed insights such as your competitor's target audience, core offerings, and marketing channels.


How to read competitor insights

So, you’ve got AI Strategy and Canvases packed with insights about your competitor:

How to use AI Strategy and Canvases to analyze competitors using Digital First AI



What's next? No stress if you're not sure how to interpret all this data. See the table below where we show sample insights for three industries.

It’s a great starting point. You can adapt these approaches to fit any industry or niche! 👇

Health and Wellness

🤸‍♀️ Imagine you're a health and wellness business. Analyzing your competition could reveal untapped market segments for your products or services.

AI Strategy or Canvases

Finding

How This Finding Helps

AI Strategy: Target Audience

Competitor focuses heavily on busy professionals seeking quick, at-home workouts

This suggests a market gap for family-focused fitness or stress-relief solutions

AI Strategy: Marketing Channels & Tactics

Competitor might find success with influencer marketing (YouTube fitness personalities)

Consider partnerships with different influencer types (e.g., parent bloggers) or explore alternative channels like Pinterest

Canvases: Value Proposition Canvas

Competitor emphasizes "results in 30 minutes."

Emphasize different value propositions in your messaging, such as holistic wellness or personalized programs


Legal

⚖️ Looking to differentiate your law firm? Analyzing competitor messaging might highlight opportunities to emphasize your unique services and value propositions.

AI Strategy or Canvases

Finding

How This Finding Helps

Canvases: Customer Persona Canvas

Competitor primarily targets individuals facing common legal issues (e.g., minor disputes)

This might reveal an opportunity to focus on niche areas of law or target businesses instead of individuals

AI Strategy: Campaign Strategy

Competitor's campaigns emphasize affordability and convenience

Consider highlighting your firm's expertise or specialization to differentiate yourself

Canvases: SWOT Analysis Canvas; Strengths

Competitor lists only a strong local network as a key strength

Suppose your firm has a national or international reach. Highlight this distinction in your marketing

Real Estate


​🏠 Would you like your real estate listings to stand out? Competitor analysis might uncover untapped platforms or content strategies to attract your ideal clients.

AI Strategy or Canvases

Finding

How This Finding Helps

Canvases: Go-to-Market Strategy Canvas

Competitor focuses on first-time homebuyers in urban areas

This leaves room to specialize in suburban markets, vacation homes, or investment properties

AI Strategy: Marketing Channels & Tactics

AI suggests competitor might not be fully using platforms like Pinterest and Instagram

Create visually appealing content on those platforms to showcase properties and reach different audiences.

AI Strategy: Content Strategy Plan

Competitor's content might prioritize SEO keywords related to general property searches

Develop niche content for specific neighborhoods, property types (e.g., condos vs. single-family homes), or buyer lifestyles to differentiate yourself


Why this matters

How to use AI Strategy and Canvases to analyze competitors using Digital First AI

When you generate AI Strategy and Canvases using your competitors' URLs and business details, you can:

  • 🔎 Uncover strengths & weaknesses: Analyze competitor AI strategies to identify what they excel at and where you might improve. Benchmark your performance and identify areas for growth!

  • 📢 Spot industry trends: Analyze competitor Canvases and AI strategies to see which marketing channels, content strategies, and campaigns are gaining traction. Stay ahead of the curve and leverage industry trends!

  • 👥 Target the right audience: Use AI strategies to understand who competitors target (check "Target Audience" sections). Refine your targeting or identify new, underserved market segments!

  • 💎 Differentiate your value: Compare your Value Proposition Canvas with competitor versions to identify unique selling points. Highlight what sets you apart and capture audience attention!

Finished. Now you're ready to monitor your competitors with AI strategy and Canvases. What will you uncover?

💬 Looking for answers? Contact us at [email protected] or use the chat on the

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