Hard truth ahead. Marketing tasks, from research to execution, demand a lot. They used to involve a lot of bouncing between tasks: drafting plans, choosing tactics, channels, writing content, crafting visuals, and the list goes on...
But we humans have come a long way. We replaced horse-drawn carriages with electric cars. And marketing tools have leaped forward too! No more manual marketing work–not with Digital First AI at least.
First things first. Your improved marketing workflow starts with funnels.
🎛️ Funnels in Digital First AI are the main hub for your marketing plans and campaign execution. Each funnel can be campaign or business-specific.
💡 They help you generate AI-driven strategies, find the right tactics, move through campaign stages, and create detailed business and marketing canvases.
To help you get started, let's answer some of the most common questions about funnels.
How do I create funnels?
➕ Simply log in to your Digital First AI account and click this link to start a new funnel.
For a step-by-step guide, check out this detailed article on funnel creation.
How do funnels work?
Step One: Training the AI
🧠 To customize recommendations for your business, the AI needs to know what your business does. Training means uploading any relevant .pdfs, custom files, and webpages. You can also complete a Business Statement with specifics about your business goals and nature right when you create a funnel.
Discover the ins and outs of AI training here
Step Two: Generating AI Strategy and Canvases
🔮 AI Strategy: generate AI Strategies detailing audience, channels, content strategy, and plans based on what the AI knows about your business.
See more about generating AI Strategies here
📚 Canvases: create Business and Marketing Canvases, from SWOT Analysis to Customer Personas, for strategging planning.
See more about generating Canvases here
AI strategy and Canvases are your steps before the recommended tactics and content creation you'll handle next. You'll use insights from AI Strategy and Canvases as you progress!
Step Three: Tactics
🔍 Now that the AI knows your business, it recommends specific step-by-step tactics for your campaigns or marketing as a whole. You'll see them in "Recommended tactics":
For example, if your target is to engage local customers, expect to see tactics like community events or local SEO strategies.
Imagine you'll want to enhance customer loyalty. You'll see tactics like personalized email marketing campaigns and exclusive member offers.
Boosting product sales? Flash sale and affiliate marketing tactics will help you create buzz and urgency.
You'll pick out tactics that fit your strategy, add them to your funnel, and you’re set with a plan that’s tailored just for you—in the "Funnel" section of funnels:
Step Four: Marketing Content and Visuals
Content generation tools are closely related to funnels!
✨ Content Generator: that's where you create landing page copy, social media posts, ad copy, product descriptions, and so much more, with ready-to-fill templates. You can execute marketing tactics by getting the content you need.
🖼️ Graphics Creator: it's where you create AI visuals for blog articles, social media, and more. Visuals that will help you attract and convert your audience!
Any tips on using funnels?
💁♂️ Funnels help you manage both broad marketing strategies for your entire brand and specific campaigns.
When aiming for a comprehensive marketing strategy for your business (product, service, application) as a whole, you'd upload materials that represent your overall business. Think your main website, overall business documents or PDFs, and general files.
Yet, funnels truly shine with campaign-specific work. They deliver even more focused and precise results. So for targeted campaigns, get specific.
For example, launching a new fitness program? Train the AI with landing pages directly related to the program, detailed PDFs on it, or promotional files. This way, the AI focuses on what you're promoting for sharper, more relevant strategies and tactics!
How do recommended tactics in funnels work?
🔄 Recommended tactics are AI smart picks based on what the AI has learnt about your business. From the info you feed it (Training data), it suggests the best marketing tactics. They come with clear steps and goals, designed to help you achieve your marketing initiatives.
As you complete tactics, the AI continuously optimizes next recommendations.
Can I learn more about tactics?
📂 Definitely. Tactics in Digital First AI kickstart your marketing activities. So it makes sense to master them.
Check out our detailed Help Center section on Tactics
How many funnels can I create?
🔢 It varies by subscription plan. 10 for Pro, 50 for Expert, and an endless stream on Enterprise.
Can I share and collaborate on funnels?
👥 Sure! You can share funnels, canvases, AI strategies, and tactics with a link, email, or a PDF.
Sharing options: Learn about sharing via link and email
Downloading AI Strategy and Downloading Canvases: Grab downloadable PDFs for easy sharing with clients, team, and stakeholders
Discover Digital First AI's teamwork features
Can I edit funnels?
🔧 Sure thing. You can change funnel names, update sharing settings, or input new AI training data (new info on your business - files, links, etc.) whenever needed. Just find the funnel you want to adjust, click "Edit," and you're all set to tweak:
And... that's a wrap!
💬 There's only so much that can fit an overview article about Funnels. Still have questions? Chat on the right or email [email protected]