🗒️ Business and Marketing Canvases in Digital First AI—such as the Lean Canvas, Customer Persona Canvas, or Go-To-Market Strategy Canvas—are your roadmap to mapping out out business plans and marketing strategies in a clear, visual format.
Imagine you run a health and wellness app looking to expand your market reach; the Customer Persona Canvas helps you pinpoint your ideal user profiles, ensuring you target the right group of people.
With Digital First AI, you have 27 different canvases at your fingertips. Let's look at them!
Available Canvases
Below, you'll see how each canvas supports your business journey.
The canvases are versatile. They're ready to use for any industry, product, service, or niche!
Curious how to generate canvases? ⬅️ See this separate guide.
⚡Business Canvases
Lean Canvas
🚀 Streamline your business model, focusing on problem-solution fit. For example, if you're in the health and wellness industry, use this canvas to clarify how your app uniquely supports mental health.
The insights you'll get
The insights you'll get
Problem
Customer Segments
Unique Value Proposition
Solution
Channels
Revenue Streams
Cost Structure
Key Metrics
Unfair Advantage
Business Model Canvas
💼 Map out the key components of your business. A legal firm, for instance, could use this canvas to identify new client acquisition channels and revenue streams.
The insights you'll get
The insights you'll get
Revenue Streams
Value Proposition
Unique Value Proposition
Competition Distinction
Segment
Geo
Country
Problems
Key Partners
Relationships
Channels
SWOT Analysis Canvas
⚖️ Analyze strengths, weaknesses, opportunities, and threats in a structured manner. A food startup might work with this canvas to evaluate their position in a competitive market.
The insights you'll get
The insights you'll get
Strengths
Weaknesses
Opportunities
Threats
Revenue Model Canvas
💰 Design your revenue strategy. Imagine a real estate agency using this canvas to explore various income sources, from sales commissions to property management fees.
The insights you'll get
The insights you'll get
Customer Segments
Value Propositions
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Cost Structure
Metrics And Key Performance Indicators (Kpis)
Pricing Strategy Canvas
🔖 Develop your pricing strategy with confidence. For example, a consulting firm could find this canvas useful in setting consultancy fees based on value delivered and market demand.
The insights you'll get
The insights you'll get
Customer Segments
Value Propositions
Cost Structure
Competitive Analysis
Market Research
Revenue Goals
Pricing Models
Discounts And Promotions
Psychological Pricing
Channel Pricing
Price Elasticity
Legal And Regulatory Constraints
Feedback Loops
Testing And Experimentation
Go-To-Market (GTM) Strategy Canvas
🎯 Plan your market entry for new products or services. For instance, for a construction company, this could mean mapping out the launch strategy for an innovative, sustainable building material.
The insights you'll get
The insights you'll get
Product/service
Target Market
Value Proposition
Pricing Strategy
Distribution Channels
Marketing And Promotion
Sales Strategy
Key Partnerships
Launch Timeline
Budget Allocation
Competitor Analysis
Customer Acquisition Plan
Metrics And Kpis
Training And Enablement
Customer Support Strategy
Feedback And Iteration
Service Blueprint Canvas
🗺️ Visualize your service's customer journey, frontstage and backstage actions. Fitness centers might use this to enhance client experience from sign-up to ongoing engagement.
The insights you'll get
The insights you'll get
Customer Actions
Frontstage
Backstage
Supporting Processes
Customer Interactions
Service Employee Actions
Physical Evidence
Service Failures And Recovery
Customer Feedback And Insights
Key Metrics And Kpis
Service Design Principles
Regulatory And Compliance
Integration With Technology
Service Expansion
Blue Ocean Canvas
🌊 Identify unexplored market spaces and opportunities. A paid traffic specialist could use this to find new niches or ad formats that competitors haven't explored.
The insights you'll get
The insights you'll get
Current Industry
Industry Assumptions
Customer Segments
Customer Needs And Preferences
Value Proposition
Competitor Analysis
Value Innovation
Value Factors
Strategic Sequence
Execution Plan
Risk Assessment
Feedback Loops
Blue Ocean Opportunities
Cost Structure
Revenue Model
Metrics And Kpis
Red Ocean Canvas
🦈 Understand competitive market dynamics. A digital marketing agency might analyze existing market challenges and competitor strategies with this canvas.
The insights you'll get
The insights you'll get
Current Industry
Competitor Analysis
Customer Segments
Customer Needs
Value Proposition
Pricing Strategy
Marketing And Promotion
Sales And Distribution
Product/service Strategy
Customer Retention
Cost Management
Differentiation
Innovation
Risk Assessment
Metrics And Kpis
Market Trends
Stakeholder Analysis Canvas
🤝 Map out key stakeholders and their influence. An education startup could use this canvas to prioritize relationships with educational institutions and tech partners.
The insights you'll get
The insights you'll get
Stakeholder Name
Stakeholder Type
Interest
Influence
Expectations
Power
Goals
Communication Needs
Influence Strategy
Impact Assessment
Alignment With Project/objective
Key Concerns Or Issues
Potential Allies Or Advocates
Mitigation Strategies
Engagement Plan
Monitoring And Review
Problem Solution Canvas
🗝️ Connect customer problems directly with your solutions. For example, a food delivery service could outline how it addresses customer needs for speed and convenience.
The insights you'll get
The insights you'll get
Problem Statement
Customer Segment
Current Solutions
Customer Pain Points
Unresolved Needs
Problem Severity
Solution Ideas
Value Proposition
Feasibility Assessment
Solution Fit
Resource Requirements
Risks And Challenges
Validation Plan
Cost-benefit Analysis
Timeline
Success Metrics
Sales Strategy Canvas
🤑 Craft a detailed plan for your sales approach. Real estate developers might leverage this to strategize sales for new housing projects in different market segments.
The insights you'll get
The insights you'll get
Sales Goals And Targets
Target Customer Segments
Sales Channels
Product/service Offering
Pricing Strategy
Sales Team Structure
Sales Training And Development
Sales Processes
Lead Generation Strategy
Customer Relationship Management (Crm)
Sales Collateral And Materials
Sales Metrics And Kpis
Sales Incentives And Compensation
Sales Forecasting
Competitor Analysis
Sales Technology Stack
Sales Budget Allocation
Sales Testing And Experimentation
Sales Communication Plan
Digital Transformation Canvas
💻 Plan your digital transformation journey. A traditional retailer going into e-commerce could map out their digital strategy, from online store setup to digital marketing campaigns.
The insights you'll get
The insights you'll get
Digital Transformation Goals And Objectives
Current State Assessment
Customer-centric Focus
Digital Technology Stack
Data Strategy
Digital Skills And Training
Change Management
Cross-functional Collaboration
Digital Transformation Roadmap
Customer Journey Mapping
Digital Marketing And Communication
Digital Security And Compliance
Key Performance Indicators (Kpis)
Innovation Culture
Vendor And Partner Engagement
Budget Allocation
Continuous Improvement
After tackling Business Canvases, let's shift gears to Marketing Canvases for audience connection and growth. 👇
📢 Marketing Canvases
Customer Persona Canvas
🎯 Create detailed profiles of your ideal customers. A fitness app could use this canvas to identify key demographics, interests, and fitness goals of their target users.
The insights you'll get
The insights you'll get
Persona Name
Demographics
Goals And Objectives
Challenges And Pain Point
Needs And Desires
Behavior And Habits
Communication Channels
Influences And Information Sources
Quotes
Key Takeaways
Additional Information
Value Proposition Canvas
💡 Highlight your unique offerings. For real estate agents, this canvas can highlight the unique benefits of their services, from personalized home searches to negotiation expertise.
The insights you'll get
The insights you'll get
Customer Segments
Jobs To Be Done
Pains
Gains
Products & Services
Pain Reliever
Gain Creators
Products & Services Fit
Product Development Canvas
🛠️ Plan and refine new products or services to meet market needs. An educational app, for instance, might outline features that cater to both students and teachers.
The insights you'll get
The insights you'll get
Customer Profile
Jobs To Be Done
Pain Points
Unmet Needs
Solution Ideas
Value Proposition
Key Features
Technology & Resources
Market Opportunity
Revenue Model
Key Metrics
Development Roadmap
Team & Roles
Marketing Strategy Canvas
📊 Outline your strategic approach to achieving marketing objectives. A food delivery service, for example, could use this canvas to craft a targeted campaign for urban professionals.
The insights you'll get
The insights you'll get
Target Audience
Market Segmentation
Competitive Analysis
Market Trends
Unique Selling Proposition
Key Messages
Smart Goals
Marketing Mix
Content Types
Content Calendar
Content Channels
Allocations
Roi Expectations
Campaigns
Advertising
Seo And Sem
Social Media
Email Marketing
Content Marketing
Events And Sponsorships
Key Performance Indicators
Analytics Tools
Marketing Calendar
Identify Risks
Mitigation Strategies
Customer Journey Canvas
🛒 Map the path your customers take from initial awareness to final purchase. For example, a fitness equipment brand might map out the journey from discovering the brand on social media to making a purchase through their e-commerce site.
The insights you'll get
The insights you'll get
Persona Or Customer Segment
Touchpoints
Phases Or Stages
Customer Actions
Emotions And Motivations
Pain Points
Opportunities
Key Metrics
Solutions And Action Steps
Social Media Strategy Canvas
🤳 Plan your social media engagement and growth. A pet accessory brand could strategize content that showcases pets using their products, encouraging user-generated content.
The insights you'll get
The insights you'll get
Business Goals
Target Audience
Social Media Platforms
Content Strategy
Content Calendar
Engagement Strategy
Visual Branding
Tone Of Voice
Hashtags And Keywords
Metrics And Kpis
Advertising Strategy
Community Building
Crisis Management
Competitor Analysis
Compliance And Legal
Influencer Partnerships
Content Strategy Canvas
📝 Craft a content plan that aligns with your business goals. Consulting firms might use this to plan thought leadership articles and case studies that highlight their expertise.
The insights you'll get
The insights you'll get
Business Goals
Target Audience
Content Themes
Content Types
Content Calendar
Content Creation Process
Tone Of Voice
Visual Elements
Keywords And Seo
Promotion Strategy
Audience Engagement
Analytics And Metrics
Repurposing Strategy
Competitor Analysis
Content Distribution
Content Lifecycle
SEO Strategy Canvas
🆙 Enhance your online visibility. A digital marketing agency could use this canvas to improve a client's search engine ranking for specific keywords.
The insights you'll get
The insights you'll get
Keyword Research
On Page Optimization
Content Strategy
Technical Seo
Link Building
Local Seo
User Experience
Monitoring And Analytics
Competitor Analysis
Seo Reporting
Algorithm Updates
Mobile Seo
Content Promotion
Seo Education
Channel Strategy Canvas
📡 Choose the best channels to reach your audience. A fitness equipment retailer might be prompted to identify niche forums and online communities for direct engagement.
The insights you'll get
The insights you'll get
Target Audience
Channel Types
Channel Selection Criteria
Channel Integration
Channel Objectives
Content And Messaging
Channel Ownership
Resource Allocation
Channel Metrics And Kpis
Channel Testing And Optimization
Channel Risks And Mitigations
Customer Journey Mapping
Legal And Regulatory Compliance
Community Engagement Canvas
👥 Plan effective ways to interact with and grow your community. For example, an online education platform could use interactive webinars and real-time Q&As to boost student participation and gather feedback on course content.
The insights you'll get
The insights you'll get
Community Objectives
Community Identification
Stakeholder Mapping
Engagement Channels
Community Needs Assessment
Community Assets
Engagement Strategies
Partnerships And Collaborations
Community Feedback Mechanisms
Cultural Sensitivity
Community Empowerment
Community Events And Activities
Resource Allocation
Measurement And Evaluation
Feedback Integration
Sustainability Plan
Communication And Transparency
Online Community Canvas
🤲 Design your community's online environment. A digital marketing group could apply this canvas to structure a space where professionals share insights, focusing on clear guidelines and content strategies.
The insights you'll get
The insights you'll get
Community Purpose
Target Audience
Community Values
Community Guidelines
Membership Criteria
Community Structure
Content Strategy
Engagement Strategies
Communication Channels
Community Management
Community Tools And Software
Data Privacy And Security
User Experience
Community Analytics
Community Promotion
Feedback And Iteration
Community Monetization
Community Sustainability
Community Growth Canvas
🌱 Strategically increase your community size. A fitness app could partner with health influencers to promote community challenges and boost membership. Or, a fashion brand uses this canvas to create a referral program that rewards users.
The insights you'll get
The insights you'll get
Community Goals
Target Audience
Value Proposition
Content Strategy
Engagement Tactics
Community Promotion
Incentives And Rewards
Onboarding Process
User Advocacy Programs
Community Analytics
Feedback And Iteration
Community Monetization
Resource Allocation
Community Guidelines
Integration With Technology
Community Partnerships
Community Scaling Plan
Community Management Canvas
💬 Handle community operations and issues to maintain engagement. A video game platform can use this canvas to come up with set up a system for reporting and addressing in-game issues.
The insights you'll get
The insights you'll get
Community Goals And Objectives
Community Guidelines And Rules
Community Structure
Content Strategy
Member Onboarding
Member Engagement
Moderation And Conflict Resolution
Communication Channels
Community Events And Activities
Community Feedback Mechanisms
Community Management Team
Community Analytics And Metrics
Resource Allocation
Member Recognition And Rewards
Crisis Management Plan
Member Support And Helpdesk
Community Privacy And Data Protection
Community Health And Growth Strategies
Community Monetization
Community Culture And Values
Community Building Canvas
🤝 Lay the foundation for a new or redefined community. For example, a professional networking site might use this canvas to define the community's purpose, establish networking event formats, or set up mentorship programs.
The insights you'll get
The insights you'll get
Community Purpose
Target Audience
Value Proposition
Community Guidelines
Community Structure
Content Strategy
Engagement Tactics
Community Events And Activities
Community Feedback Mechanisms
Community Management Team
Resource Allocation
Member Recognition And Rewards
Crisis Management Plan
Community Analytics And Metrics
Community Privacy And Data Protection
Community Culture And Values
Community Scaling Plan
Community Sustainability
Community Monetization
Community Health And Growth Strategies
Communication Channels
What's next
Let's use one specific example to illustrate what could be your next steps. Remember, you can tailor this playbook to any industry or niche you're working within.
💡 Imagine you're a fitness equipment retailer. The Value Proposition Canvas helped you pinpoint the unique appeal of your high-tech workout gear. The Social Media Strategy Canvas, on the other hand, advised focusing on inspirational fitness journeys across your channels.
Now's the time to leap from strategizing to action!
🧠 You can use a wealth of over 370 step-by-step marketing tactics. They're curated to match any of your business goals.
For instance, aiming to boost online sales? Strategies could include influencer partnerships for product demos or targeted ads showcasing customer success stories.
And when you need to craft compelling blog posts on the latest fitness trends or design eye-catching Instagram posts for your new product line, use the tools below.
They let you generate copy and graphics for any marketing asset:
With your research phase done, it's full steam ahead on execution!
💬 Digital First AI is an AI-powered platform. But there are real people behind it! Contact us at [email protected] or use the chat on the right.