With AI strategies, you gain insights into key marketing elements like target audiences, content strategies, and communication plans.
You can generate them for any niche and industry you can think of.
Imagine you're a health and wellness brand. You'll use AI strategy to map out personas looking for wellness solutions. Communicate in a way that inspires healthy changes. And strategize content around wellness tips.
💁♂️ Curious about how to create AI strategies? < See that guide.
Now, let's break down what to expect from each AI strategy section! 👇
AI Strategy Explained
Business Canvases
📚 Identify your business’s key components quickly. Use the Lean Canvas for strategy, Business Model Canvas for organization, and Persona Canvas for understanding your audience.
For instance, a real estate agency might find targeted strategies for engaging first-time homebuyers and identifying profitable market trends.
Communication
📢 Master the art of communicating. Learn effective strategies from the AIDA model to capture attention, maintain interest, spark desire, and compel action.
For example, a health and wellness brand may discover the perfect tone for encouraging lifestyle changes—by using success stories and actionable health tips.
Campaign Key Message
🎙️Craft messages that resonate. Pinpoint your campaign's big idea, establish the tone of voice, and define clear calls to action.
Imagine you're a food delivery service; here, you'd learn to create messages that emphasize convenience, variety, and quality, enticing customers to order.
Target Audience
👥 Zoom in on who really needs your services. Dig into three detailed personas, each with their interests, pains, gains, and favorite channels.
For example, a fitness app might map out personas ranging from busy professionals seeking quick workouts to parents looking for family-friendly exercises.
Marketing Channels & Tactics
🌍 Discover the best places to connect with your customers. From social media channels to direct email touches and beyond.
For example, an education platform could excel by using YouTube for informative video content. Or, LinkedIn for connecting with professionals seeking continued education.
Content Strategy Plan
📆 Get a snapshot of your content strategy. See a day-by-day content strategy that moves your audience from awareness to action.
For example, a sauce brand might start Monday with a blog post on sauce history. Share user recipes on Instagram on Wednesday. And end the week with Friday’s email full of quick cooking tips.
Campaign Strategy
📣 Brainstorm campaign ideas complete with catchy slogans and descriptions. For example, for a company selling LED dog harnesses, these campaigns could include:
Campaign Execution
🖼️ Visualize your campaign with creative visuals. Those are some basic visualizations meant to give you a feel for how your real assets could look:
➡️ Want to start creating visuals and copy for your campaigns? You'll do that in the Content Generator and Graphics Creator.
Marketing Funnel
🎛️ Discover a comprehensive view of marketing tactics specifically for your business. From sparking initial interest to nurturing loyal customers, see your path laid out.
For example, an education tech startup might see tactics like educational blog posts for awareness. Demo webinars for consideration. Free trial offers for conversion. And exclusive content for retaining loyalty.
What's next
"Target audience this, content strategy that" you may be thinking. But where to go from here?
Let’s go back to the AI strategy sections we explored. Imagine you're a fitness app that understood to focus on parents looking for family-friendly exercises. Or a real estate agency that learned the best strategies to attract first-time homebuyers.
Your action plan may include:
🎯 Using some of the 370+ marketing tactics Digital First AI recommended to you,
including those perfect for connecting with busy parents or homebuyers.
✨ Generating engaging content and visuals. Like a weekly workout plan for families. Or a guide for first-time homebuyers.
💬 Wondering how to boost your marketing strategy? Let's AI-m for success together! Contact [email protected] or use the chat on the right.