Getting the right marketing tactics from Digital First AI? That's just step one. Like hitting the 'Add to Cart' button. But completing those tactics? 🏁
That's similar to checking out with next-day delivery in the difficult world of marketing.
Good news! Each tactic comes with easy-to-follow, step-by-step, and actionable activities for completion.
And yes, you'll find handy AI prompts to help you get the content you need. Let's jump in!
How tactics work
To begin working on a tactic, you'll first need to add it to your funnel.
🔗 For details on finding tactics in Digital First AI < see that guide.
With over 370 tactics ready at your fingertips, let’s look at just one example to help you get started:
There's a tactic called "Gated Landing Page".
What’s the concept? Creating a landing page that offers a valuable downloadable resource.
💡 For example, for the Legal industry, this could be free legal checklist for small businesses.
This tactic is universal. It fits into various funnel stages. In the consideration phase, the tactic educates and nurtures potential clients. While in the conversion stage, it acts as a direct prompt for action, by capturing leads.
Completing tactic activities
Let’s break down your next moves after adding that new tactic to your funnel.
Click on it, and each tactic opens up with prompts, examples, helpful links, and on-the-spot content creation tools! Let's use the "Gated Landing Page" example. Digital First AI would walk you through completing this tactic step by step:
Step 1: Crafting your landing page’s hero section
☑️ This is the first thing your visitors will see upon opening your landing page. Activities linked to this step will help you make the hero section engaging.
🛠️ Ready-to-use resources:
Writing copy: There’s a prompt named "Crafted Hero Section". Just tweak the placeholders with your own details to mold copy that grabs attention
Figma link: Access a Figma file featuring the layouts of the most effective landing pages for gated content (available for all the steps)
Step 2: Creating informative FAQs
☑️ This step helps you draft 4-5 FAQs that tackle the big questions about your free resource. And clear up any doubts right away.
🛠️ Ready-to-use resource:
Easy FAQ creation: A straightforward prompt helps you outline the resource you’re offering and write relevant FAQs
Step 3: Driving action with CTA
☑️ This steps helps you write headlines, subheadlines, and a CTA (Call-to-action) that encourage visitors to download your gated content.
🛠️ Ready-to-use resource:
Easy CTA creation: A fill-in-the-blanks prompt guides you in crafting a CTA that’s hard to resist
Available actions
We've walked through the "Gated Landing Page" tactic step by step. Imagine the AI-generated hero section copy is just what you were looking for. Where to go from here?
Saving and Editing
📝 You can save the generated copy within the tactic itself for quick reference:
💾 To make future access hassle-free, save your copy to the Asset Library (Before adding it to the Asset Library, you need to save it first 👆, as shown in the previous step).
It’s a great way to keep assets organized:
✍️ Edit before saving: Want to adjust a few words? Edit directly before saving to get it just right:
Marking tactics as complete
These steps are about marking progress in a way that fits you best. 👇
Tactic completion in funnels
If your tactic is ready to go, select "Mark as done" to mark the entire tactic as complete. You can also just mark single steps:
Tactic view
Also, from the tactic’s detailed view (once you click on a tactic), you can mark the whole tactic or select steps as completed:
Handy to know
✨ Looking for more ways to generate AI graphics or compelling marketing copy?
Whether it’s creating a weekly workout plan for families, a guide for first-time homebuyers, or any other unique example related to your niche ➡️ see the section on AI Content and Graphics Generation.
Content and Graphics generation are the two features can use heavily to act on your marketing tactics and complete them!
💡 What you saw with just one example–the "Gated Landing Page" tactic–applies to all tactics. Every tactic in our library is set up in a similar way!
🌟 For deeper dives, check out the articles on the Tactic Library and Tactics Overview.
That's all there is to tactics completion. Tactics suggested, steps outlined, and execution covered. Well played!
💬 Need a little byte of help? Our support team is here to help. Chat with us on the right or email [email protected]